( 01  Case study — Editorial )Twelve depots,one promiseNorthbeam moved freight for thirty years under twelve regional names. We gave it one, and a system its drivers use without being asked.ClientNorthbeam Freight, New YorkYear2026ServicesBrand strategyVisual identitySectorLogisticsNine countriesDurationFourteen weeksJan – Apr 2026TeamPartner, strategisttwo designersThe problemTwelve companies had been bought over eighteen years and never introduced to each other. A shipper in Rotterdam dealt with three of them […]

( 01  Case study — Dossier )Nine stepscut to four( In one line )A booking flow rebuilt around the four decisions travellers actually make, tested with people who had never seen the old one.ClientHalcyon, LisbonYear2025ServicesDigital productDesign systemDurationTwelve weeks( Scope )Research and testingFlows and IAInterface designDesign systemEngineering handover( Team )Partner, productDesignerResearcher( Tested with )Thirty-one travellers across four rounds, none of whom had used the previous flow.( Elsewhere […]

( 01  Case study — Dossier )Four seasons,one grammar( In one line )A seasonal campaign system a two-person studio can shoot, crop and ship without a designer in the room.ClientAteliér Kuro, AntwerpYear2025ServicesArt directionCampaign systemDurationNine weeks( Scope )Art directionCampaign systemPhotography briefLayout kitRetail rollout( Team )Partner, art directionDesignerProducer( Shot with )Two photographers across three cities, working from the same eight-page brief.( Elsewhere )All projectsMuseo LimaThe problemAteliér Kuro shipped […]

( 01  Case study — Editorial )Forty years,one catalogueA museum with four buildings and no shared record of what it owns, given one public catalogue the curators keep themselves.ClientMuseo Lima, PeruYear2024ServicesWeb platformDesign systemSectorCultureFour buildingsDurationTwenty-two weeksFeb – Jul 2024TeamPartner, producttwo designers, researcherThe problemMuseo Lima held about ninety thousand objects across four buildings, catalogued in three systems that had never spoken to each other. A visitor could stand […]

( 01  Case study — Dossier )A utility,read as a neighbour( In one line )An independent power company renamed and redrawn so the towns buying from it can tell what it actually sells.ClientCopperline Energy, DenverYear2024ServicesNamingBrand identityDurationTen weeks( Scope )NamingBrand identityMessagingSignageVehicle livery( Team )Partner, strategyDesignerWriter( Talked to )Nineteen customers and eleven field crews, none of whom used the company’s own words for what it does.( Elsewhere )All […]

( 01  Case study — Editorial )Nine products,one shelfNine engineering tools sold as nine companies, put on one shelf a buyer can read in a single sitting.ClientByrd Systems, AustinYear2023ServicesBrand systemProduct namingSectorSoftwareNine productsDurationSixteen weeksMar – Jul 2023TeamPartner, strategisttwo designersThe problemByrd built nine developer tools over eleven years and named each one the way engineers name things — after the problem, in-joke first. Sold together, they read as […]

( 01  Case study — Dossier )Ninety years,one label( In one line )A family preserves house carrying fourteen inherited labels, reduced to one that still tells you what is in the jar.ClientFerro & Sons, NaplesYear2023ServicesBrand identityPackagingDurationEleven weeks( Scope )Brand identityPackagingLabel systemPrint productionShelf testing( Team )Partner, designDesignerProduction manager( Tested on )Six shelves in three cities, photographed from the distance a shopper actually stands.( Elsewhere )All projectsVerdantThe problemFerro […]

( 01  Case study — Editorial )Nothing added,including the adjectivesA vegetable box scheme that stopped describing its produce and started showing what turned up that week.ClientVerdant Growers, BristolYear2022ServicesCampaignArt directionSectorFoodDirect to homeDurationEight weeksApr – Jun 2022TeamPartner, strategistdesigner, photographerThe problemVerdant delivered vegetable boxes to eleven thousand homes and advertised them with the same words as everyone else: fresh, local, seasonal, honest. Four adjectives that describe every box scheme […]

( 01  Case study — Dossier )One record,read by everyone( In one line )A patient record redrawn so the person it describes can read it without a clinician translating.ClientMarrow Health, ManchesterYear2022ServicesDigital productDesign systemDurationFifteen weeks( Scope )ResearchService mappingInterface designDesign systemClinical review( Team )Partner, productTwo designersResearcher( Tested with )Forty-two patients and nineteen clinicians, reading the same record side by side.( Elsewhere )All projectsNorthbeamThe problemMarrow’s record was written for […]

( 01  Case study — Editorial )A statementyou can readA savings platform rebuilt around the one screen customers actually open: what they hold, and what it did this month.ClientNinefold, TorontoYear2021ServicesWeb platformDesign systemSectorFinanceConsumer savingsDurationTwenty weeksMay – Sep 2021TeamPartner, producttwo designers, researcherThe problemNinefold had stacked eleven years of features on top of a dashboard nobody used. Ninety-one percent of sessions ended on the balance screen, and the balance […]