admin – My Blog

A national energy operator formed from twelve regional companies, none of whom wanted to lose their name. We ran the whole identity process where their staff could watch it.

cze

The brief is not the problem

12 czerwca, 2026adminStrategy

Clients hand you a brief and a problem, and they are rarely the same document. How we spend the first week telling them apart.

maj

Guidelines nobody reads

28 maja, 2026adminIdentity

A 240-page PDF is a monument, not a tool. What we write instead, and what we stopped writing entirely.

maj

One direction, argued

9 maja, 2026adminProcess

Why we present a single route rather than three, and what has to be true for that to be fair to the client.

kwi

Prototype in week two

22 kwietnia, 2026adminProduct

The earliest useful thing is usually ugly. Getting it in front of real users before the design has an opinion.

kwi

Performance is a design decision

3 kwietnia, 2026adminCraft

Budgets agreed before the first commit, and the three times we broke ours anyway.

mar

What the ninety-day review found

18 marca, 2026adminProcess

Four years of post-launch reviews, read back in one sitting. The pattern was not flattering.

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Hello world!

Twelve utilities, one door: rebuilding Copperline in public

The brief is not the problem

Guidelines nobody reads

One direction, argued

Prototype in week two

Performance is a design decision

What the ninety-day review found

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